Overview
As the Graphic Design Intern for the University of Michigan Credit Union, I’ve had the opportunity to design both print and digital promotional and internal materials. Among these projects, I especially enjoyed the learning process behind redesigning the credit union's welcome book, promotional flyers, and wellness handouts.
Old Welcome Book Cover
THe Old Welcome Book
When I was hired as the Graphic Design Intern at UMCU, one of my first projects was to redesign the UMCU welcome book that the credit union gives to all new members, new teammates, and partners. The old version of the welcome book was outdated in its style and content, and my task was to maintain the UMCU brand while making the book more modern and interactive.
Old Welcome Book Spread
The new welcome Book
My first step in redesigning the welcome book was to study the UMCU brand and learn which aspects of the brand style the credit union values most. Through my research, I found the core elements of UMCU's brand are images of the U-M campus, variations of the U-M maize and blue, and layered graphics that represent the multifaceted goals and values of UMCU. I aimed to incorporate these elements in my design of the welcome book while omitting the outdated stock photos, drop shadows, distracting background, and disorganized typography.
My Welcome Book Cover
My Welcome Book Spread
UMCU Student HandOuts
From May through September, UMCU hosts a campus-wide initiative called Fall Rush to attract new student members from the University of Michigan, Eastern Michigan University, and Washtenaw Community College. During this time, I was asked to use my perspective as a U-M student to create two handouts highlighting the giveaways new student members would be entered in if they joined.
The Process
Continuing the new look of the UMCU brand that I implemented in the welcome book design, I used key colors associated with each of the colleges noted above to grab students' attention. Then, using knowledge from my research on Generation Z, I simplified copy from the giveaway description to create an eye-catching and straightforward typography layout emphasizing key points and figures. The final designs were printed and given to over 1,000 prospective members.
